mobile marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphone, tablets and /or other mobile devices, websites, email, SMS and MMS, social media, and other apps. Moblie is disturbing the way people engage with brand everything that can be done a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen consider               
  • 80%of Internet users own a smartphone.
  • The mobile platforms, such as smartphones and tablets, host up to 6p%of digital media time for users in the Us.
  • Google anticipates search queries on mobile devices.

How to create a mobile marketing strategy

As with any marketing efforts, every brand and organization will develop a unique mobile strategy based on the industry and target audience mobile technology is all about customization and personalization, which means mobile marketing is, too             

Step 1. Create mobile buyer personas

Make a specific point to detail your target audience’s mobile habits as well. A simple way to start is to research big data reports on mobile usage. Some interesting observations include:
  • 65%of all email is first opened on a mobile device.
  • 48%of users start their mobile internet sessions on a search engine.
  • 56%of buyers frequently use smartphones to access vendors’ content.
  • 95%of adults primarily used their smartphones to access content information.

Step 2:Set goals                                                        The key to defining any effective strategy is to first decide what success looks like.http://debinfo.com/mobile-marketing/(opens in a new tab)

Step3: Establish KPIs

Just like your other marketing efforts, mobile marketing needs to be tested and optimized. In order to identify the right KPIs for your mobile marketing campaign.

Step 4: monitor mobile matrics

Google Analytics can help monitor mobile usage of your site.
  • Mobile behavior data reveals how well your mobile content engages your audience.
  • Mobile conversion data will indicate whether or not some of your key landing pages still need to be optimized for mobile browsing                                             

    Mobile-friendly website

    A mobile-friendly website is no longer an option ITS a must. The rise in mobile traffic coupled with Google mobile friend lines ranking factor means a brand’s site must adapt to mobile devices in order to stay competitive. For search engines mobile friendliness means that;
    • The content fits on the screen without side to side-scrolling or zooming.
    • Content loads quickly.
    • The site returns no mobile-specific errors.

    Mobile advertising for emails

    Creating a unique landing page for an email campaign is a great way to optimize for the mobile users .a unique landing page also allow you to create a range of metrics that will help monitor the mobile success of the campaign here are a few things to keep in mind. you design this unique, mobile-friendly landing page.                                                                                                            
  • Remember that readers are using their fingers to select items. pronounced image buttons and keep the layout simple.
    • Keep forms minimally point the favor files, the better.
    • Make sure your images are resizable for different devices.
    • Verify the page looks as good vertically as it does horizontally.

    SMS and MMS marketing is personal

    Sms, also known as short messaging service, really puts in context how personal mobile marketing can be because you are sending a message directly to a customer or potential customer personal device. Sms and MMS are very powerful channels for mobile marketing.
    • The open rate of Sms is 98%compared to 22%for emails.
    • Text messages can be at engaging customers.  almost 50%of consumers in us make direct purchases after receiving an SMS branded text.
      Sms and MMS are very personal and, thurst very powerful, mobile marketing options. Make sure to handle them with tact and detailed strategy.

      push notification

      push notification are messages or alerts delivered by your app to the user these messages appear on the home screen of a users mobile device regardless of whether the user is engaged with the app or even has it open for a push notification to work the user needs to have already downloaded your app and agreed to allow push notification.

      in-app notification

      in-app communications direct your users attention to specific actions messages and features within the app and are opportunities for you to engage your users these messages give you the chance to be more personal and creative than with the SMS or push notification because the user is already in your app and you aren’t limited by space constraints or messages volume issues.
      both push and in-app notification can be powerful ways to reach your audience particularly because they have already taken the time to engage with your brand by downloading your app.
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